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It’s not easy to attract new patients, boost brand awareness, and prioritize customer service while maintaining the highest level of patient care in a medical office, according to the American Med Spa Association.

Continue reading for digital marketing strategies you can use to attract new patients and improve your medspa marketing.

Online Medspa Marketing Ideas

As a medical spa proprietor, digital marketing is one of the most powerful tools you have. The Internet is the primary way that modern consumers find local businesses. By ranking high on search engines and social platforms, you can attract more patients to your Medspa practice by creating a powerful and unified online presence.

Website Strategies

Start with your website. Your med-spa website should be engaging and easy to use. This will help you attract more leads, book more appointments, and promote your services. Your medical spa website must include these features:

SEO 

Search engine optimization, or SEO, helps you rank higher on Google when potential clients search for “best medical spas near me”. This involves optimizing your website’s technical structure and content to match Google’s criteria. Some of the best local SEO strategies you can implement into your search engine optimization strategy are:

Online Advertising (PPC)

Pay-per-click advertising can help your content rank quickly. Pay-per-click campaigns can be created using platforms like Google Ads. These PPC campaigns will rank for certain keywords in the search results. On average, Google Ads yield 200% ROIs. You will gain $2 for each $1 spent on paid advertising.

Social media platforms can be used to promote your business across multiple channels. This will allow more people to discover your service. You can, for example, create a Facebook advertisement that links directly to your website so that a patient may schedule an appointment.

Local Business Listings

You do not sell medical spa products online, but rather services. Digital marketing’s main objective is to increase website traffic so that people will discover your business and make more appointments. You don’t have to get into e-commerce, so you should concentrate on local listings of business services.

Your website will appear when users search for keywords that are relevant to your business. You will be able to display key information about your med spa, such as hours of operation and phone numbers, along with average customer reviews, so that interested clients can get the necessary details. Create local business listings for your med spa on these popular platforms.

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a lady doing one of the services she avail on a medspa

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Social Media

A medspa must have a social media marketing strategy. Approximately 4.7 billion people use social media worldwide, with “>88% of U.S. shoppers use online coupons when shopping. The goal of people is to save as much money as possible. Coupons and online deals offer a wide range of benefits to your clients and business.

Circulate your offers to create a sense of urgency. Try flash sales to promote new services, rather than offering the same coupon.

Emails and newsletters

Email marketing is one of the most popular marketing strategies for medical spas. Direct mail allows you to keep in touch with the audience that converts best. According to data projections (page 3), your med-spa can earn up to $42 per $1 spent on email marketing.

Email marketing allows you to send birthday and holiday greetings, appointment reminders, and newsletter updates. Weave’s email tool allows you to easily control your communication strategy. You can automate the scheduling of emails, communicate via multiple channels, and integrate all this within your contact manager system to streamline management.

Medspa Patient Marketing Strategies

You should target your marketing efforts at specific groups of patients to reach them. Your current clients can be your best advocates in reaching out to more potential patients.

Referral programs and requests

Referral programs are a great way to let clients do your marketing for you. In most referral programs you can give a discount, or a free service to a client who brings in new business. If a patient refers a friend who schedules an appointment to your practice, both patients get 10% off the next visit.

Referral programs can be introduced through email campaigns or social media posts. You can also introduce them via paid advertising and in-office flyers. Referral programs are great for certain applications like plastic surgery marketing where clients already have friends and family who may be looking for a new medical center.

Consider asking your clients for referrals rather than creating a new program. A patient might mention that their relatives have the same problem as they do. You can ask the patient to suggest that a family member come in for a consultation so you can determine if your services are a good match.

Review

According to authority, it is one of Google’s most important ranking parameters. You can increase your authority score by getting more positive reviews from patients. This will allow you to appear higher on local searches.

It’s not always easy to get reviews from clients. Consider Weave’s review to help you collect and manage your reviews. You can easily encourage patients to leave online reviews by using Weave. The more reviews you get, the stronger your online presence will be. This will bring in more patients.

Traditional Medspa Marketing Ideas Campaigns

Even as digital marketing experiences dominate, traditional marketing tactics are still valuable. Consider the following ideas.

Radio Advertising

Older generations listen to the radio even though younger people may not. Radio stations often feature local medical spas or other related organizations advertising their medical programs. For a relatively small cost, you can advertise your business in one of these programs to increase brand awareness.

Radio advertising is a great way to reach people who do not use social media. Your radio ad could help older women who don’t have social media accounts to learn about the services of your medical spa.

Billboards

Billboards are a great way to reach a large audience. Almost everyone who drives by the sign in your locality will know about your brand and your business. It can help build a strong brand so people will remember you when they see other ads on social media and search engines.

Billboards are the least effective at targeting audiences. Billboards are not the best place to spend your marketing budget, as you can’t guarantee that they will be seen by high-converting audiences.

Sponsored Local Events

Local events are a great way to build awareness and engage the community. Local events can be themed around holidays or new products and services. If your medical spa starts offering a new Botox injection, you can host an event to educate attendees about the treatment and offer discounts.

Consider including a few of these ideas in your community event:

Marketing for Medspas

By combining traditional and modern marketing techniques, you can reach a wide range of audiences. Consider the following campaigns if you want to try something less traditional.

Wrapping Your Car

While car wraps may seem like an obnoxious marketing strategy, they can actually do a lot more than you think. Your med spa will be noticed by potential clients, even if they don’t pull over to schedule an appointment. Your brand will be more well-known in the local area if you use car wraps and radio ads as well as social media posts and Google listings.

About 46% pay more for brands they recognize. Wrapping a vehicle with logos can help increase recognition and improve conversion rates.

Give-Aways and Swag

Promo items that feature your logo can improve patient satisfaction and strengthen brand recognition. Giving clients free gifts that feature your logo will increase awareness in the community. The average resident will be more familiar with your name as they wear your hats and T-shirts or carry your tote bag around.

Consider giving away:

You can also offer incentives to returning clients, such as larger prizes. You could offer a lip filler to clients who schedule two appointments within the next month.

8 Limbs Creative wants to help you scale your Medspa marketing strategies. Our Medical Spa Software allows you to manage all aspects of your medical spa, from scheduling new patients and collecting payments to marketing emails and reviewing requests. Call 8 Limbs Creative at (727) 513-4008 today to schedule a demo and see how we can help expand your medical spa.

Call Us at 727-513-4008