12 Video Marketing Trends for 2025
Call us at 727-513-4008
Video marketing is not a new concept, but it is still evolving. New video marketing trends are emerging as technology and markets grow.
There is always a new way for businesses to generate additional revenue and reach out to customers. You could miss the latest video advertising trends if you’re not current.
This page will discuss 12 trends in video advertising, with some insight from 8 Limbs Creative experts.
Continue reading to find out more!
1. Video marketing with AI
AI is the first of these latest video marketing trends. AI has, as you’ve probably seen, become a mainstay in all marketing sectors, from content to ecommerce. This includes video marketing.
AI tools are helping businesses create more videos. Synthesia tools let you create content based on a text description.
This emerging trend will help you to add video content wherever you need it.
2. CTV and OTT advertising to continue to be a priority
CTV, OTT, and Video are important advertising formats for businesses. They rely on high-quality videos. 66%of users said that they discovered a new service or product while watching OTT.
These ads are available on YouTube, Netflix, and other streaming services. Simple ads can capture the attention of your audience and help them remember you:
You must find ways to reach this audience as more people are abandoning cable and relying solely on OTT streaming. You can find plenty of examples of CTV ads that have been successful.
3. Marketing strategies that cross platforms
An omnichannel strategy is essential at this stage. You don’t have to be on every social network or send different emails each week. But you do need to find different ways to reach your customers. This includes video marketing.
Video marketing is a trend that focuses on repurposing and creating content for multiple apps. You will receive more engagement if you post a TikTok clip to Instagram Reels.
It’s time to concentrate on several channels simultaneously, regardless of which combination you choose.
4. Short-form video advertising
Short-form videos will not be going away anytime soon. Not surprisingly, short videos are increasingly of interest, something that platforms such as TikTok and Vine have made popular (and even earlier, Vine).
Video marketers have merely 2.7 seconds where they can garner the attention of their target group. A longer video can be boring and people may not have the patience or time to watch it. They want to know about your business, but they also want to find out quickly.
5. Silent Videos
Listen to me. This video advertising trend may seem odd at first, but it’s not. Many people watch videos while waiting in lines, on buses, or eating. Many people can’t listen to the sound of a video, especially in noisy places without headphones.
Silent videos are the answer. These videos are designed to convey your message without audio, be it for entertainment or marketing. Making videos without audio is more accessible.
6. Low-budget Video Production
Many companies have realized that they don’t need to make every video look like a Christopher Nolan movie. Keep videos simple and budget-friendly. If your video is just a monologue in front of a white background, it’s okay as long as the information you convey is still useful.
You don’t need to buy the most expensive equipment. No longer are professional cameras the only option for making attractive videos. Smartphones are used to film everything, from marketing materials and ads to music videos.
Video-making is possible from your smartphone, and this has been a helpful innovation for small business owners who wish to use video marketing but might not have the funds to do this in a large way.
7. Video personalized
54% of people would like to see video content that is personalized according to their interests.
It does not necessarily mean making a video for every user that comes to your website. You should make content that falls in line with user preferences and behavior.
Imagine you include a video in your email explaining what the customer can expect when signing up for a quotation. This is a simple example of how personalization can have a huge impact.
Call us at 727-513-4008
8. Virtual and live events
Live videos are crucial for building your brand and interacting virtually with users. It can be used on social media to interact with users and show them products.
Live video is different from all other forms. Live videos are different from other forms. You need to find a place that is quiet and private where you can host your live video. To keep your live video streamed, you’ll also need to use the right technology.
Tickets and virtual access can be used to stream live events for virtual attendees. This can increase your revenue and give more people access.
9. Video content created by users
Another trend in video marketing in 2026 is the expected increase in user-generated content. Influencer marketing is a good example of user-generated content.
Users will hesitate if a brand posts a video that showcases their new product. Influencers and customers are able to create videos that showcase your product. This is a third-party review more reliable.
Encourage users to create content for you to build trust and appeal to new audiences.
10. Video marketing on social media
You’ve likely gathered that video marketing is a great place to start. We’ve mentioned Social Media several times. It’s a huge video marketing trend right now. Companies are increasingly posting videos to platforms such as:
- You can find us on LinkedIn.
- More!
Many of these platforms have upgraded their video capabilities in response. Instagram was once a site that only featured images, but now it is generating a lot of engagement through videos.
If you are not using video marketing in social media already, this is something that should be investigated.
11. Video Content for SEO
Search Engine Optimization is one of the most effective digital marketing strategies. In case you don’t know, SEO is a process of making your website more optimized so that it appears in relevant search results. This will allow people to find you when they look for information about your industry.
Content creation is a key part of SEO. Search engines will not rank anything if there is no content. Create content that answers user questions. While many companies concentrate on written content, you should also use video content.
Google cannot “read” videos, but you can provide transcripts to the pages where you place your videos. Google can read them, which allows for a higher ranking in relevant searches. To enhance existing content like blog posts you can add videos. This is something that more and more businesses are doing.
12. Storytelling in Commercials
Storytelling in commercials is a rising trend as we head deeper into 2025. It’s not entirely new. TV commercials have always told stories in order to promote a brand. (Remember the Chef Boyardee can that followed a family from the store home?). It’s becoming more popular this year.
You can increase engagement by creating video ads that look like short films. Who doesn’t enjoy a good story, right?
It’s important to understand where this approach should be used. This is not good on social media for example because you have to communicate your message quickly. It’s not worth dragging it out. It’s also great for CTV advertisements that users cannot just scroll by or skip.
8 Limbs Creative Can Help You to Incorporate Video Marketing Into Your Strategy
With a partner, it’s much easier to keep up with the latest video advertising trends. 8 Limbs Creative is perfect for a resource that wants to get the video right or boost your video campaign.
As a video marketing agency, we understand what it takes to create and maintain a high-quality video marketing strategy. Our team has more than 28 years of experience in creating digital marketing campaigns that are there to generate leads and revenue for their end clients.
So are you ready to learn more about our services? Get started by requesting a quote online!
Call us at 727-513-4008
